Old Chang Kee Identify and discuss the purchase decision process and consumer involvement that applies to the consumers for the brand. 5 stages of the purchase decision process: Problem Recognition: Perceiving a need Information Search: Seeking Value Alternative Evaluation: Accessing the value Purchase Decision: Buying value Post Buying Behaviour: Value in Consumption or use.

Old Chang Kee

Identify and discuss the purchase decision process and consumer involvement that applies to the consumers for the brand.

5 stages of the purchase decision process:

  • Problem Recognition: Perceiving a need
  • Information Search: Seeking Value
  • Alternative Evaluation: Accessing the value
  • Purchase Decision: Buying value
  • Post Buying Behaviour: Value in Consumption or use.

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