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Corporate Strategy In 2001, Tony Fernandes and Dato Kamarudin Meranum bought the failing government-owned Malaysian Airline – AirAsia – for one Ringgit. 1 They launched their new venture as a short-haul, low-cost Malaysian carrier, with just two aircraft and a lot of debt. Fifteen yea

Corporate Strategy

In 2001, Tony Fernandes and Dato Kamarudin Meranum bought the failing government-owned Malaysian Airline – AirAsia – for one Ringgit. 1 They launched their new venture as a short-haul, low-cost Malaysian carrier, with just two aircraft and a lot of debt.

Fifteen years later AirAsia, with its sister long-haul airline AirAsia X was the largest low-cost carrier in the Asian region and the founding company of the Tune Group, a corporate portfolio under the ownership and guidance of the original founders – Fernandes and Memorandum. Other ventures in the Group include: Tune Hotels, Tune Talk, Tune Money, Tune Sport, Tune Labs, Tune Protect, Tune Studios, Epsom College, and Caterham Cars, among others

The post Corporate Strategy In 2001, Tony Fernandes and Dato Kamarudin Meranum bought the failing government-owned Malaysian Airline – AirAsia – for one Ringgit. 1 They launched their new venture as a short-haul, low-cost Malaysian carrier, with just two aircraft and a lot of debt. Fifteen yea appeared first on My Academic Papers.

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