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ES961 Logistics and Operations Management : The Operational Environment

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ES961 Logistics and Operations Management

Task:

Learrning Outcomes to be Assessed:

1. Analyse the use of scheduling tools and techniques within the operational environment.

2. Critically appraise and apply appropriate tools to assess the current business environment.

3. Evaluate alternative improvement options using mathematical modelling and simulation tools.

4. Develop a forecast plan with a supporting business case to the executive board of an organisation

Rationale:

Operations Management is a professional role which involves overseeing the production of goods and/or provision of services. Operations Managers are called upon to make sure an organisation is running as best as it can. In this assessment you will have the opportunity to develop your sills in forecasting for competitive advantage.

Description:

Blackberry Hill Farm (BHF) has developed two businesses to complement their traditional farming activity over the last six years. The first is a service operation opening up the farm to paying visitors who can observe farming activities and enjoy tours, walks and exhibits; the second is a facility manufacturing preserves.

The case allows students to explore capacity constraints in a service business and to compare the capacity with demand forecasts. Students will be able to highlight the dangers of ignoring changes in “mix” of demand and the inappropriate use of averaged data. Students can explore options for flexing capacity, managing demand, and target marketing to achieve a better balance between capacity and load in a highly seasonal business.

Tasks:

1. Detail the current business issues being faced by Blackberry Hill Farm

2. Discuss why Blackberry Hill Farm should develop a stable forecasting model.

3. Discuss and justify your preferred forecast model,

4. Discussion around the accuracy of the forecast model and how the model is measured against historical data

Part 1 (LO 4) – Individual presentation, the following areas should be covered and explained in detail. (25%)

Develop a forecast plan with a supporting business case to the executive board of an organisation

Based on historical data develop a forecast for Blackberry Hill Farm for the following twelve months.

Appraise a number of different forecast techniques and discuss the advantages and disadvantages of each technique, from this analysis justify the technique you are proposing.

Discuss how forecasts can be measured in terms of the accuracy of the forecast, must include a minimum of two different techniques

Part 2 (LO 1-3) – Individual Report (75%)

Analyse the use of scheduling tools and techniques within the operational environment.

Identify the current capacity constraints within the Blackberry Hill Farm.

Discuss how seasonality could be addressed in terms of: (the season, weekday/ weekend, time of day), factors such as the weather (rain/shine)

Identify issues around staffing.

Discuss whether any standard operational tools and techniques are being deployed within the business

Identify how a standardised approach would assist Blackberry Hill Farm in planning the future of the business, in terms of: – Long terms strategic issues, medium-term planning and control, short-terms operations issues.

ES961 Logistics and Operations Management

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