1-Market research is the process of:
writing advertising copy to reach the target market
gathering and evaluating data regarding consumers’ preferences for products and services
2- Is it important to be aware of current competing properties when formulating a marketing plan for a property you have listed?
- only if the home is difficult to sell
3-Should marketing strategies address both owner-occupiers and investors?
- only sometimes
4-In reference to the marketing mix, the ‘four P’s’ include
- product, place, price, position
- place, product, price, promotion
- price, promotion, position, place
5-When conducting a comparative market analysis, the property should be compared with similar properties sold within a:
- fifty-kilometre radius in the previous six weeks
- five-kilometre radius in the previous six months
- ten-kilometre radius in the previous 12 month
6-A residential home could fall into which of the following category or categories:
- prestigious home
- average family home
- low-cost home
- all of the above
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