The Unit 2 Assignment extends your work in Unit 1 regarding the competitive and macroenvironmental factors that impact a business. You will prepare a SWOT analysis using the company you analyzed in the Unit 1 Assignment for this assignment. As a reminder, your company’s strengths and weaknesses are internal, issues you have control over and can modify. Opportunities and threats are external; matters going on outside your company, in the larger global market.
See Unit 2 Assignment template.
Reference the course textbook and a minimum of one article from the Purdue University Global Library.
For an example of a SWOT analysis, see “Skechers USA, Inc. SWOT Analysis.”
Keyword search terms you might find useful include “SWOT,” “competitive analysis,” or “strategy” plus company name.
Utilize the Unit 2 template.
Identify chosen company and describe at least three of the following:
mission statement
financial information
product information
customer base
Identify and explain three strengths (internal) for the chosen company.
Identify and explain three weaknesses (internal) for the chosen company.
Identify and explain three opportunities (external) for the chosen company.
Identify and explain three threats (external) for the chosen company.
The paper is required to include an introduction, conclusion, and reference list.
The paper is required to include an introduction, conclusion and be at least two double-spaced pages in length, using 11-point Georgia font. For assistance writing a paper or formatting a reference list in APA format, please see the Academic Writer link under Academic Tools.
Utilize your course textbook and at least one source from Purdue University Global Library.
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