6 – Business Insights and Data Integrity


You are the Senior Manager of Data Analytics and Insights at a Fortune 500 company (Netflix, Nike, or Universal Studios). Your role is to review and interpret data in order to gain insights related to strategic business decisions.   


Your organization recently sent out an internal employee survey. You have received data from this survey:

Survey Data.xlsx – attached below

For this assignment, you will write a paper in APA format in which you evaluate the survey data source, review, and analyze the related data. You will develop recommendations for the organization based on the data, which may include changes to employee guidelines, changes to the employee handbook, or training enhancements.

In addition to the analysis of data, you will:

  • Review how data sources can be utilized to make effective business decisions.
  • Discuss the barriers to interpreting data for business decisions.

NOTE – Be sure the document displays proper grammar, spelling, punctuation, and sentence structure.

Resources – all resources are attached below

Company information for Netflix, Nike, and Universal Studios:

Hoovers Company Records. (2019). .

Hoovers Company Records. (2019). .

Hoovers Company Records (2019). . 

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