The file strategy has 24 steps that are too general, use the file named Procur to make tthe strategy very specifically to my project.
Step 4: Calculate the total addressable market (TAM) size for the beachhead market
The perishable product market has a huge global market grip in billions of dollar turnover. The company aims to serve 10 million transactions. (specific number here)
in this step you can say calculate TAM based on current fresh produce volume of xxx(can be founded in Procur file) has the number and expected digital trades etc
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